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Quality Logo Design – The Importance of Custom Logo Design


A custom logo design is an influential thing because it summarizes your business’s corporate identity. Many companies like Macintosh and Xerox disburse more than half a million dollars on logo design. That makes a tremendous amount of sense, because the moment you see the bitten apple, Mac jumps into your mind. This logo is so widely known that people immediately distinguish the label by looking at the logo. Some logos are so potent that they even bring the tagline into mind when you look at them.

Numerous companies make the mistake of paying negligible attention to logo design. But a quality logo delivers an indubitable punch. Logos may be odd, peculiar, savvy or funny. Nonetheless, they bring brand credit and they play an exceedingly significant position in your marketing strategy. The more a logo is able to replicate your philosophy, the more it’s possible to draw customers. Also, the look of your logo, its complexity and uniqueness, helps you stand out from the bunch.

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The three main characteristics of a quality logo design are:

  • Appropriateness: Your logo must mirror your company’s viewpoint.
  • Credibility: The logo must express your company’s credibility sufficiently.
  • Aesthetic quality: Your logo must look aesthetic without being too complex.

Though logo design may seem to be an easy and simple assignment, it is in fact a very complex process. Design specialists usually go through a long process before they even begin designing samples. Logo designers meet with their clients and confer the company’s viewpoint in little detail before they begin. Then they take into account the company’s colors or color specifications. These are then taken on paper and board, to be followed by some brainstorming sessions where expert logo designers work on diverse samples for consent. The final logo design is selected from a number of examples. This logo then becomes the label representative. It finds a place of importance in the company’s letterheads, business cards, letters, advertisements, brochures and products. The wider the company, the better the reach of the logo and vice versa. In fact, some companies have detained public imagination through the sheer force of their logos. Again, Nike comes to mind.

Through custom logo design, a business carries the overall image of a company.

Quality logo design is not a cheap affair. Many companies charge thousands of dollars to design your logo. Their charges are excessive, mainly for small start-up companies. A more cost-efficient option would be to go for the services of companies that make imaginative, pre-designed logos. These companies have a huge reservoir of readymade, professional quality logos designs that are ready for use. By opting for these you can bring down the design costs considerably because you bypass the need to use a costly design agency. Some companies even customize your chosen logos at a nominal cost. So, you may change fonts, colors, adjust the layout or incorporate your company’s name.

High quality logo designs are very important for your brand, but they don’t need to cost you an arm and a leg. All you need to do is go online, scour an extensive catalog and pick your choice.

If you need a customized logo package tailored to your specific requirements, feel free to call us toll free at 1-877-904-7950 or contact one of our quality logo designers.

Article published July 29th, 2010
Quality Logo Design by LogoBusinessCards.com


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