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Brand Quick Start: Choose from Four Different Types of Logo

You want to establish "brand equity", but where do you start? By creating a logo. A professional logo represents your company in a form that can be protected through trademark law. Let's take a quick tour of the main types logos.

Image Logos

Graphic logos are composed entirely of non-textual elements. An example is the set of five rings that form the Olympic logo—without any wording, you always know what the rings represent.

Communicate with one of our Professional Logo Designers.

Text Logos

A word mark logo consists of text only. Think of Revlon, the manufacturer of hairspray, shampoo, and other products for women. Microsoft uses a bold faced, italic, sans-serif font with slight modifications that make it unique. If a company's corporate logo design is only an abbreviation, it is a letter mark logo.

Image with Text Logos

Perhaps the most common type of corporate logo includes both image and text. The text in these logos may include the entire company name or an abbreviation. Image and text should belong together. One design sometimes cited for including elements that do not belong together is the Sun Microsystems logo, in which the text and sun—an odd square shape—lack cohesiveness.

Logo with Slogan

A custom logo design can include a "brand slogan." For example, EMC Corporation includes the phrase "where information lives" with its logo. A slogan may be used with any of the logos discussed here. Often the slogan will be tied to a particular advertising campaign.

Next Step

Now that you understand the main types of logos, decide which approach is best for your company or service.

Designated symbols and brands are the property of their respective owners. The brands listed in this article do not sponsor, affiliate, or endorse the products or services herein. The Olympic logo and trademark are the property of the International Olympic Committee (IOC). Sun Microsystems is a registered trademark of Sun Microsystems, Inc. EMC and the "where information lives" slogan are registered trademarks of EMC Corporation. Revlon is a registered trademark of Revlon Consumer Products Corporation. Microsoft is a registered trademark of Microsoft Corporation in the United States and/or other countries.

Article published July 2nd, 2010
Choose from Four Different Types of Logo by LogoBusinessCards.com